Second apparel range launched
Press release
13 May 2021
Guild Esports PLC
("Guild Esports" or "the Company")
Second apparel range launched
Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the launch of its second limited-edition apparel collection, Core Collection.
The new Core Collection comes six months after the debut line was introduced. Since then, the Guild brand's worldwide recognition has grown strongly, in part driven by victories in major Fortnite and Rocket League tournaments as well as a surge in Guild's owned audience of followers on social media from approximately 10,000 to 450,000, including a network audience of over 13 million across Guild's pro players and content creators.
The new collection will comprise ten new monochrome products, including tracksuit bottoms, shorts, a selection of long and short sleeve T-shirts, a beanie hat, cap and face mask. All items will feature Guild's logo designed by the acclaimed streetwear designer Fergus Purcell. Prices for the new collection will range from £8 to £55 at retail and all products will be available for shipping to the U.K., Europe and the USA.
The new Core Collection goes on sale online from today, exclusively on the Guild website, at: apparel.guildesports.com.
The Company plans to introduce further collections and product lines in due course.
Carleton Curtis, executive chairman, said: "We are delighted to launch our second apparel line at a time when the Guild brand is gaining increasing recognition and followers worldwide. We expect our growing popularity to boost demand for merchandising and thereby make a valuable contribution to our revenues and growth over the long term."
FOR FURTHER INFORMATION, PLEASE CONTACT:
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Guild Esports |
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Carleton Curtis Executive Chairman Kal Hourd Chief Executive Neil Thapar Investor Relations |
via Tancredi +44 207 887 7633
+44 7876 455 323 |
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Tennyson Securities |
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Corporate Broker Peter Krens |
+44 207 186 9030 |
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Zeus Capital |
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Corporate Broker John Goold Benjamin Robertson |
+44 203 829 5000 |
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Tancredi Intelligent Communication Media Relations |
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Salamander Davoudi Emma Valgimigli Helen Humphrey guild@tancredigroup.com |
+44 7957 549 906 +44 7727 180 873 +44 7449 226 720 |
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD). Please visit www.guildesports.com
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