Acquisition

Holidaybreak PLC
28 September 2000

                                        
                         ACQUISITION OF RAINBOW HOLIDAYS
                                        
                                      


Holidaybreak plc is pleased to announce that, through its subsidiary,
Superbreak Mini-holidays Ltd, it has reached agreement to acquire the with
First Choice plc for the acquisition of the assets and goodwill of their UK
hotel short-breaks business Rainbow Holidays (1997) Ltd a UK hotel
short-breaks business from First Choice Holidays PLC.


The acquisition of Rainbow will consolidate our the Group's market leading
position for hotel short-breaks booked through retail travel agencies. 
Rainbow will join the ourexisting portfolio of brands which includes
Superbreak, Goldenrail, The Luxury Hotel Collection, Theatrebreaks and Airport
Hotels.  Both companies are based in York and so there will be very little
operational disruption is anticipated, with the .  The majority of existing
staff will being retained.

This is the second 'bolt-on' acquisition made by our the Hotel Breaks division
in recent months.  In July, we it acquired Hotelnet, a well established UK
Internet booking portal which we the Company aims to develop into one of
Europe's leading on-line booking sites.

Commenting on the acquisition, Richard Atkinson, Chief Executive said:
'Overall, our our Hotel Breaks division has enjoyed a highly successful year
with strong growth in both retail and direct sales.  The rapid progress made
by the on-line Internet booking facility at www.superbreak.com has been
particularly pleasing.  The acquisitions of Hotelnet and Rainbow reinforce our
reinforce our confidence in the future growth prospects of the business.'

Enquiries:     Richard Atkinson, Chief Executive
               Bob Baddeley, Finance Director
               Holidaybreak plc
Telephone:     [phone]

               Lesley Allan
               Hudson Sandler Limited
Telephone:     [phone]