Acquisition
Holidaybreak PLC
30 September 2002
FOR IMMEDIATE RELEASE 30th September 2002
£29.9M ACQUISITION OF EUROSITES FROM
MYTRAVEL PLC
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Holidaybreak plc is pleased to announce the acquisition from MyTravel plc of
Eurosites, its camping and mobile-home holiday business, for a total
consideration of £29.9m, paid for in cash. The acquisition consists of the
business and assets of Eurosites (UK), a trading division of MyTravel, together
with its sales agency businesses in Holland, Germany and Denmark: Eurosites BV,
Eurosites GmbH and Eurosites A/S. Net assets acquired are valued at £17.4m. The
acquisition will be funded entirely by long term bank debt facilities.
Through its Eurocamp and Keycamp brands, Holidaybreak is the leading European
operator of pre-sited camping and mobile-home holidays. Eurosites is its only
competitor to operate in all the main markets - UK, Holland, Germany, Denmark
and Ireland.
Eurosites' turnover, in the year to 30th September 2002, is expected to be
approximately £27.1m from 35,000 holiday bookings (c.150,000 passengers).
Operating profit for the same period is estimated at £3.7m. This compares to
Holidaybreak's Camping division, in the year ended 30th September 2001, which
achieved an operating profit of £17.8m on sales of £103.7m. Holidaybreak's
camping bookings will be approximately 117,000 in the current year (c.490,000
passengers).
Whilst there are some differences in service levels and product specification
between Eurosites and the Holidaybreak brands, the businesses are very similar.
In 2002 Eurosites operated on eighty-six top rated camp-sites in France, Italy,
Spain, Germany, Holland and Luxembourg. Of these fifty-four were also used by
Eurocamp or Keycamp and in some cases both. Eurosites has a higher proportion
(66%) of mobile-homes to tents compared to the Holidaybreak (52%).
The marketing and distribution strategies of the two businesses are similar
although Eurosites sources a higher proportion of its UK customers (30%) through
high street travel agencies than Holidaybreak (14%). Going forward, Holidaybreak
has reached agreement with My Travel that its retail agencies (Going Places and
Travelworld) will provide racking and support to both Eurosites and Keycamp
(Holidaybreak's current retail brand). Like Holidaybreak, Eurosites' presence
in the Dutch, German and Danish markets allows it to maximise occupancy levels
and minimise its currency exposure.
In addition to deriving attractive returns from a further investment in a
resilient and profitable sector of the holiday market which it knows well,
Holidaybreak expects to achieve significant strategic and financial benefits
from the acquisition. The opportunities available and management task involved
are similar to those in 1998 following the acquisition of Keycamp. Immediate
benefits in overseas operations, purchasing, distribution and management are
available and the achievement of these will be a first priority. In 2003,
Eurosites will be operated on a broadly similar basis to 2002, retaining its
separate brand identity, whilst the overseas operations side of the business is
integrated. There are a number of strategic options open to Holidaybreak in the
longer term and decisions on these will be taken over the course of the 2002/3
season.
Commenting on the acquisition, Richard Atkinson, Holidaybreak's Chief Executive,
said "We are delighted to have finally added Eurosites to our Camping portfolio.
Whilst the sector has changed over the years, most notably with the growth of
mobile-homes and extension of on-site leisure facilities, it has proved highly
resilient in all consumer and economic environments, as families recognise the
special appeal and excellent value that these holidays provide.
Our trading update at the beginning of the month confirmed that 2002 will have
yielded further satisfactory profits growth and healthy cash generation. We
anticipate strong 2003 first half trading from our year round businesses, Hotel
Breaks and Adventure, and a very good full year outcome for the group as a
whole, with the additional earnings enhancement that the acquisition of
Eurosites is expected to bring."
ends
Contact:
Holidaybreak plc Tel: 01606 787100
Angus Crighton-Miller, Chairman
Bob Baddeley
Jim Crew
Buchanan Communications Tel: 020 7466 5000
Tim Anderson/Nicola How
This information is provided by RNS
The company news service from the London Stock Exchange