Acquisition

Holidaybreak PLC 30 September 2002 FOR IMMEDIATE RELEASE 30th September 2002 £29.9M ACQUISITION OF EUROSITES FROM MYTRAVEL PLC ___________________________________________________________________________ Holidaybreak plc is pleased to announce the acquisition from MyTravel plc of Eurosites, its camping and mobile-home holiday business, for a total consideration of £29.9m, paid for in cash. The acquisition consists of the business and assets of Eurosites (UK), a trading division of MyTravel, together with its sales agency businesses in Holland, Germany and Denmark: Eurosites BV, Eurosites GmbH and Eurosites A/S. Net assets acquired are valued at £17.4m. The acquisition will be funded entirely by long term bank debt facilities. Through its Eurocamp and Keycamp brands, Holidaybreak is the leading European operator of pre-sited camping and mobile-home holidays. Eurosites is its only competitor to operate in all the main markets - UK, Holland, Germany, Denmark and Ireland. Eurosites' turnover, in the year to 30th September 2002, is expected to be approximately £27.1m from 35,000 holiday bookings (c.150,000 passengers). Operating profit for the same period is estimated at £3.7m. This compares to Holidaybreak's Camping division, in the year ended 30th September 2001, which achieved an operating profit of £17.8m on sales of £103.7m. Holidaybreak's camping bookings will be approximately 117,000 in the current year (c.490,000 passengers). Whilst there are some differences in service levels and product specification between Eurosites and the Holidaybreak brands, the businesses are very similar. In 2002 Eurosites operated on eighty-six top rated camp-sites in France, Italy, Spain, Germany, Holland and Luxembourg. Of these fifty-four were also used by Eurocamp or Keycamp and in some cases both. Eurosites has a higher proportion (66%) of mobile-homes to tents compared to the Holidaybreak (52%). The marketing and distribution strategies of the two businesses are similar although Eurosites sources a higher proportion of its UK customers (30%) through high street travel agencies than Holidaybreak (14%). Going forward, Holidaybreak has reached agreement with My Travel that its retail agencies (Going Places and Travelworld) will provide racking and support to both Eurosites and Keycamp (Holidaybreak's current retail brand). Like Holidaybreak, Eurosites' presence in the Dutch, German and Danish markets allows it to maximise occupancy levels and minimise its currency exposure. In addition to deriving attractive returns from a further investment in a resilient and profitable sector of the holiday market which it knows well, Holidaybreak expects to achieve significant strategic and financial benefits from the acquisition. The opportunities available and management task involved are similar to those in 1998 following the acquisition of Keycamp. Immediate benefits in overseas operations, purchasing, distribution and management are available and the achievement of these will be a first priority. In 2003, Eurosites will be operated on a broadly similar basis to 2002, retaining its separate brand identity, whilst the overseas operations side of the business is integrated. There are a number of strategic options open to Holidaybreak in the longer term and decisions on these will be taken over the course of the 2002/3 season. Commenting on the acquisition, Richard Atkinson, Holidaybreak's Chief Executive, said "We are delighted to have finally added Eurosites to our Camping portfolio. Whilst the sector has changed over the years, most notably with the growth of mobile-homes and extension of on-site leisure facilities, it has proved highly resilient in all consumer and economic environments, as families recognise the special appeal and excellent value that these holidays provide. Our trading update at the beginning of the month confirmed that 2002 will have yielded further satisfactory profits growth and healthy cash generation. We anticipate strong 2003 first half trading from our year round businesses, Hotel Breaks and Adventure, and a very good full year outcome for the group as a whole, with the additional earnings enhancement that the acquisition of Eurosites is expected to bring." ends Contact: Holidaybreak plc Tel: 01606 787100 Angus Crighton-Miller, Chairman Bob Baddeley Jim Crew Buchanan Communications Tel: 020 7466 5000 Tim Anderson/Nicola How This information is provided by RNS The company news service from the London Stock Exchange
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