Campsite Booking Service Launch Easycamp.com

Holidaybreak PLC 17 February 2000 Holidaybreak Launches EASYCAMP.COM a complete Online booking service for Campsites Holidaybreak aims to gain first mover advantage on the Internet for all parts of its business. The launch of Easycamp (www.easycamp.com) is the latest in a series of Internet developments. Easycamp offers holidaymakers a new way of booking a complete camping holiday over the Internet. Drawing upon Holidaybreak's extensive experience in organising camping holidays the website offers advice on ferries, insurance, travel routes and campsites. Easycamp is suited to independent customers with their own caravan/camping equipment who wish to construct their personal holiday itinerary. This specialist portal will serve anybody in Europe who wishes to research, plan or book any form of camping holiday. The website currently lists 160 independent campsites all of whom will pay Holidaybreak a flat fee for appearing on the website. Holidaybreak estimates there are as many as 40,000 campsites in Europe and interest from campsite owners to register on the website has been high. Easycamp is currently the only multilingual site offering this service to Europe with Dutch and English sites live and a German version to come shortly. Development of Internet bookings for the Hotel Breaks business has been swift. www.superbreak.com began taking hotel bookings on-line in October 1999 and is already responsible for 2% of bookings, equivalent to 1000 hotel room nights per month. Richard Atkinson, Chief Executive of Holidaybreak PLC said: ' The holiday business is well suited to the Internet resulting in many new ventures emerging. The key distinction between many of them and Holidaybreak is content. On-line currently we have on offer over 1250 hotels and over 30,000 camping holidays across Europe. We are very excited about the opportunities the Internet presents and we believe we are in the driving seat to dominate our chosen markets on the web.' Enquiries: Holidaybreak PLC Richard Atkinson Chief Executive 01606 787 100 Hudson Sandler Tim Robertson 0207 796 4133
UK 100

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