Director/PDMR Shareholding

Holidaybreak PLC
03 January 2007


Holidaybreak plc ('the Company')


Holidaybreak plc announces that Steven Whitfield, a Director, has today
exercised the following options to subscribe for a total of 12,857 ordinary
shares of 5p each and subsequently sold those shares at £7.64 each.

Option Scheme               No. of options exercised          Option price

1996 Unapproved Scheme             6,904                        453.5p
1996 Unapproved Scheme             3,005                          526p
2001 Approved Plan                 2,948                          526p


Following the exercise Mr Whitfield has notified his interest in the share
capital of the Company in accordance with Disclosure Rule 3.1.2.(R) and section
324 of the Companies Act as follows:



Number of       Number of        Number of shares in conditional allocation
Shares          Options          under 2006 LTIP
5,850           39,952           30,156








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