Director/PDMR Shareholding

Holidaybreak PLC
20 September 2006


Holidaybreak plc ('the Company')


Holidaybreak plc announces that Nicholas Cust and Mark Wray have today exercised
options under the Holidaybreak plc 1996 Unapproved Share Option Scheme and have
also sold shares in Holidaybreak plc as follows:

Name of        Number of Options     Exercise  Number of shares sold  Sale price
Director               exercised        price                       

Nicholas Cust             15,120       £2.875

Nicholas Cust             18,176        £3.25

Nicholas Cust                                                 33,296       £6.90

Mark Wray                 15,120       £2.875

Mark Wray                                                     15,120       £6.90


Following the exercise Messrs Cust and Wray have notified their interests in the
share capital of the Company in accordance with Disclosure Rule 3.1.2.(R) and
section 324 of the Companies Act as follows:



Name of Director  Number of     Number of        Number of shares in conditional
                     Shares       Options             allocation under 2006 LTIP

Nicholas Cust         3,844       112,372                                 13,761

Mark Wray            12,772       129,330                                 13,761


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