Director/PDMR Shareholding

Holidaybreak PLC
13 December 2007


Holidaybreak plc


Director/PDMR Shareholding


Holidaybreak plc ("the Company") announces that on 13 December 2007, conditional
allocations of ordinary shares of 5p each in the Company were made under the
terms of the Holidaybreak plc 2006 Long Term Incentive Plan ("LTIP") to the
Directors of the Company as follows:

Director             EPS        TSR       Margin    Total number of shares 
                     shares     shares    shares    in conditional allocation

Carl Michel          16,815     7,206     14,412    38,433
Robert Baddeley      11,382     4,878     9,756     26,016
Nicholas Cust        10,347     4,435     8,869     23,651
Martin Davies        12,125     5,197     10,394    27,716
Mark Wray            10,347     4,435     8,869     23,651
Simon Tobin          9,054      3,880     7,761     20,695
Steven Whitfield     8,793      3,768     7,537     20,098


The percentage of the allocation of LTIP awards eventually to vest is dependent
on the satisfaction of performance criteria over a three-year performance period
ending 30 September 2010:


43.75% of the shares (EPS shares) will be subject to a performance condition
based on the Company's growth in EPS relative to the growth in RPI over three
financial years*.


18.75% of the shares (TSR shares) will be determined by the Company's Total
Shareholder Return (TSR) performance relative to the other companies comprising
the FTSE 250 (excluding investment companies)**.


37.5% of the shares (Margin shares) will be subject to a performance condition
based on the Company's growth in gross margin relative to the growth in RPI over
three financial years***.


The conditional allocations shown above represent the maximum potential award
possible if all performance criteria are met at the end of the three-year
performance period. If and to the extent that the performance criteria are met
at the end of the three-year performance period, the relevant number of shares
will be transferred to executives.


* The maximum allocation of EPS shares only vests if the Company's growth in EPS
exceeds growth in RPI over the three-year period at or above 24%. No shares vest
if the growth in EPS over RPI is below 9%. Between 24% and 9% shares vest on a
scale from 100% to 30%.


** The maximum allocation of TSR shares only vests if the Company's TSR over the
performance period is ranked in the upper quartile in the comparator group. No
shares vest if the Company's TSR over the performance period is ranked below
median in the comparator group. Between upper quartile and median in the
comparator group, shares vest on a scale from 100% to 30%.


*** The maximum allocation of Margin shares only vests if the Company's growth
in gross margin exceeds growth in RPI over the three-year period at or above
24%. No shares vest if the growth in gross margin over RPI is below 9%. Between
24% and 9% shares vest on a scale from 100% to 30%.


In addition, Carl Michel and Martin Davies were awarded a maximum potential
award (if all performance criteria are met at the end of the three-year
performance period) over 8,352 and 6,929 shares (Matching Shares) respectively
by way of matching awards in relation to investments made by Carl Michel and
Martin Davies under the Rules of the Plan. The maximum allocation of Matching
Shares only vests if the Company's growth in EPS exceeds growth in RPI over the
three-year period at or above 24%. No shares vest if the growth in EPS over RPI
is below 9%. Between 24% and 9% the Matching Shares vest on a scale from 100% to
50%.


Following the above allocations the directors have notified their interests in
the share capital of the Company in accordance with Disclosure Rule 3.1.2 (R)
and section 324 of the Companies Act as follows:

Director           No. of    No. of    No. of shares in   No. of shares in
                   shares    options   conditional        conditional matching
                                       allocations under  allocations under 2006
                                       2006 LTIP          LTIP

Carl Michel        15,000    1,623     107,622            16,084
Robert Baddeley    33,661    76,556    63,826             nil
Nicholas Cust      8,367     84,239    57,800             nil
Martin Davies      14,536    nil       27,716             6,929
Mark Wray          6,696     111,154   57,800             nil
Simon Tobin        nil       73,188    51,998             nil
Steven Whitfield   5,850     39,952    50,254             nil







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