Directors share options

Holidaybreak PLC
24 January 2005



                        Holidaybreak plc ('the Company')

                    Announcement of directors share options

Holidaybreak plc, the UK's leading operator of specialist holiday businesses
announces that the following directors have today been granted 'B' options under
the Holidaybreak plc 1996 Unapproved Share Option Scheme:

Director                        No. of 'B' Options           Option Price
Richard Westaway Atkinson       19,934                       614.5p
Robert Gregory Baddeley         12,408                       614.5p
Matthew James Cheetham          14,239                       614.5p
Nicholas Pury Cust              13,832                       614.5p
Mark Christopher Wray           13,832                       614.5p
Simon John Tobin                12,205                       614.5p

The exercise of the option is subject to achievement of performance criteria in
which the increase in earnings per share measured over a fixed period of five
financial years beginning from the commencement of the financial year in which
the grant of the option takes place must be at least 15% above the increase in
the Retail Price Index measured over the same period. Subject to the performance
criteria being met, the options are exercisable from 1 October 2009 to 23
January 2015. Following the above grant of options the directors have an
interest in the share capital of the Company as follows:

Director                        No. of shares                 No. of Options
Richard Westaway Atkinson       735,293                       229,278
Robert Gregory Baddeley         30,000                        129,759
Matthew James Cheetham          1                             51,388
Nicholas Pury Cust              3,844                         160,618
Mark Christopher Wray           6,076                         162,791
Simon John Tobin                nil                           124,252


Enquiries:

Richard Atkinson / Robert Baddeley      Holidaybreak      [phone]
Craig Breheny                           Brunswick         [phone]


Note to Editors

Holidaybreak (HBR.L) is listed on the London stock market. The UK's leading
operator of specialist holiday businesses, it sold 2.3m holidays in the 12
business months to end-September. Each business is a market leader in its
respective specialist sector of the holiday industry, has multi-channel
distribution and is recognised for providing high standards of product and
service quality.

For more information, please go to www.holidaybreak.co.uk.




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