HOLIDAYBREAK PLC
17 September 1999
HOLIDAYBREAK PLC - TRADING UPDATE
As the summer holiday season and our financial year draw to a close we take
the opportunity to provide an update on the trading performance of the
businesses which make up the Holidaybreak group. The overall picture confirms
expectations given at the beginning of June, when we announced our first half
results. In the absence of unforeseen circumstances, we anticipate a final
pre-tax profit figure in excess of £17million, in line with market
expectations and an increase of over 20% on the 1998 figure.
Our enlarged camping businesses have had a very good year. Favourable camp-
site occupancy rates and strong sales values throughout have ensured that an
excellent overall result will be achieved. Our performance this year has
benefited from a substantial contribution from Keycamp Holidays, which we
acquired just over twelve months ago. Integration into our Camping Division
operations has worked extremely well with significant synergy benefits
realised.
The dynamics of the overseas self-drive camping sector are very different to
the mainstream air inclusive holiday market. Customers, mainly families, book
much earlier and there is no commitment to fixed transportation costs. We
have therefore been entirely unaffected by the well-publicised difficulties
experienced by some of the major package operators. Importantly for next
year's prospects, satisfaction levels recorded in our customers' post-holiday
questionnaires have again been high and most enjoyed very good weather.
Superbreak has, as expected, continued to make a strong recovery since the
half-year. Throughout the summer we have consistently outperformed 1998
equivalent sales figures. As anticipated, the overall result will be close to
last year's, despite the first half shortfall. The recent positive booking
trends have ensured a buoyant start to 1999/2000.
The date of our Preliminary Results announcement for the year to 30th
September 1999 has been fixed for Monday 6th December.
Enquiries: Richard Atkinson, Chief Executive
Bob Baddeley, Finance Director
Holidaybreak plc
Telephone: 01606 787000
Michael Sandler
Hudson Sandler Limited
Telephone: 0171 796 4133
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