Hornby PLC
01 September 2006
HORNBY ACQUIRES GERMAN DISTRIBUTION GROUP
Hornby Plc ('Hornby'), the international models and collectibles group, has
announced that it has acquired the assets and certain liabilities of Heico
Modell, a privately owned distributor of model railway accessories in Germany.
Heico is a well known brand in the German model railway market and has over
1,200 active customer accounts with independent retailers throughout Germany.
Its products include track-side buildings and a range of accessories for model
railway wagons. The business was founded in 1996 and has built up a network team
of 13 field sales agents who operate throughout the country.
Hornby intends to use Heico to strengthen its penetration of the German model
railway market. The business will be re-named Hornby Deutschland GmbH and will
also act as distributor for the Group's Lima, Arnold and Rivarossi products,
alongside its existing extensive range of model accessories.
The business has been acquired for a nominal sum, but Hornby will be taking on
net liabilities of approximately €200,000.
Frank Martin, Chief Executive of Hornby commented,
' The acquisition of Heico is a really important step in the development of our
strategy to expand in Germany. The model railway market in Germany is the
biggest in Europe and is estimated to be six times larger than the UK market. We
believe that the market offers huge potential for growth as we launch new
product into the market.
' We are pleased that the existing management team of Heico are staying with us.
In turn they are excited by the prospect of working with our portfolio of
brands, which we are working hard to re-invigorate since the acquisition of the
Lima operations. In particular our brands Arnold and Rivarossi are well known in
the German market.
' Our strategy to establish a global model railway and slot racing business is
well advanced and this is a vital move that will enable us to grow in Germany.
We are confident that we will be able to take advantage of the existing
distribution network and increase significantly the volumes of product that we
sell in Germany.'
-ends-
Date: 1 September 2006
For further information contact:
Hornby Plc cityPROFILE
Frank Martin, Chief Executive Simon Courtenay
John Stansfield, Finance Director 020-7448-3244
01843-233500
Web: www.hornby.com or: www.scalextric.com
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