New Head of PFS and Marketing

HSBC Holdings PLC
06 August 2007


     HSBC CREATES GLOBAL HEAD OF PERSONAL FINANCIAL SERVICES AND MARKETING

Alex Hungate has been appointed to the new role of Head of Personal Financial
Services and Marketing for HSBC globally with effect from September 2007.

Alex will lead a business that serves over 120 million customers worldwide. He
will also take responsibility for overseeing the Group's advertising,
sponsorship and customer marketing activities. Regional leaders of Personal
Finance and the principal heads of marketing will have a functional reporting
line to Alex in addition to geographic reporting to local chief executives. This
provides for local management and the global oversight necessary to achieve
HSBC's ambitions to fully connect its businesses and customers around the world.

Alex joins from Reuters where he was Managing Director, Asia. He led the
company's successful expansion in the region, growing market share and improving
profitability and customer satisfaction. Previously, as Chief Marketing Officer,
he implemented customer satisfaction measurement as a tool to drive service
improvements and increase customer loyalty.

At HSBC, he will be based in London, reporting to HSBC's Group Chief Executive,
Michael Geoghegan. As a Group Managing Director he will also become a member of
the 10-strong global Group Management Board.

Alex Hungate said: "I want to help HSBC grow by maintaining a relentless focus
on the needs of its customers. In this role, with its combination of global
leadership of the Personal Financial Services business plus the marketing
function, I want to ensure that our services always deliver on the powerful
promise of the HSBC brand."

Alex's top priority for HSBC's global Personal Financial Services business will
be to connect the bank's operations around the world. As such, he is charged
with selecting the best products, services and technologies from HSBC's
unparalleled 83-market network and implementing them around the world while also
driving the creation of new services.
                                                                         
As the leader of HSBC's marketing function, Alex will take charge of what is
already the 23rd most valuable brand in the world and ensure that all
advertising, sponsorship and customer marketing activity around the world
complies with the bank's brand values.

Alex was educated at Oxford University and Harvard Business School.

Notes to editors:

1. Brief biography for Alex Hungate
Alex Hungate becomes Head of Personal Financial Services and Marketing in
September 2007. As a Group Managing Director he will also sit on the bank's
global Group Management Board.

Alex was managing director of Reuters in the Asia Pacific region and between
2002 and 2006 he was Reuters worldwide chief marketing officer. During his 14
years at the news services group he was based in the UK, Hong Kong and the USA,
holding positions including co-chief executive officer of Reuters America and a
board director of Factiva, the web-based business news and information service.
Prior to his career at Reuters he spent two years with Booz Allen & Hamilton as
a strategy consultant. Alex graduated from Oxford University with an MA in
Economics and Business Management and gained an MBA from Harvard business school
in 1992.

2. HSBC Holdings plc
HSBC Holdings plc serves over 125 million customers worldwide through around
10,000 offices in 83 countries and territories in Europe, the Asia-Pacific
region, the Americas, the Middle East and Africa. With assets of some US$2,150
billion at 30 June 2007, HSBC is one of the world's largest banking and
financial services organisations. HSBC is marketed worldwide as 'the world's
local bank'.

                                    




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