New GSN Online and Offline Marketing Agreement

RNS Number : 8596P

Iconic Labs PLC

12 June 2020

 

Iconic Labs Plc ("Iconic Labs" or the "Company")

New GSN Online and Offline Marketing Agreement Signed

Iconic Labs Plc (LSE:ICON), a multi-divisional new media and technology business, is pleased to announce that it has signed a content and marketing agreement ('the Agreement') with a UK based fresh produce brand.

Under the terms of the Agreement, Iconic Labs will, through GSN (formerly known as Gay Star News), deliver both an online and offline marketing campaign during Pride.

Iconic will create and distribute bespoke content to support the client's campaign to increase the client's digital and social media reach during Pride. Iconic will also license the 'GSN' brand name to the brand's on-pack promotion in a major UK supermarket.

For commercial reasons, the value and identity of parties involved in this agreement have not been disclosed.

Iconic Chief Executive Officer, John Quinlan, said, "We are very pleased with this contract as not only does it involve producing more great content for brands, but it also shows the potential to license the brand for offline marketing activity.  This underlines the power of the GSN brand and its credibility in the LGBTQ+ community and shows a large potential new revenue stream for the business . We aim to build and invest in the GSN brand and business over time."

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information for the purposes of the Market Abuse Regulation (EU) No. 596/2014.  Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

**ENDS**

For further information, please visit the Company's website www.iconiclabs.co.uk or contact:

Damon Heath	Shard Capital Partners LLP	Tel: [phone]
	Iconic Labs	[e-mail]

 

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