Director/PDMR Shareholding

International Greetings PLC
13 September 2007


Directors' dealings

International Greetings plc ('International Greetings' or the 'Company')
announces that it was notified on 12 September 2007 of the following market
purchases of its ordinary shares made by its directors on 12 September 2007:

Director            Number of                   Holding     Percentage of  
                    ordinary shares  Purchase   following   issued share capital
                    purchased        Price      purchase    held (note 5)

A Hedlund (note 1)  80,000            255 p     24,031,438  51.07%
N Fisher (note 2)   20,000            255 p      2,520,448   5.36%
P Fineman (note 3)  20,000            255 p      2,188,534   4.65%
M Hornung (note 4)  12,000            255 p        499,576   1.06%
M Collini            4,000            255 p        179,448   0.38%
K James              4,000            255 p         10,562   0.02%

Notes:

(1)  The interest of Mr Hedlund comprises a direct holding of 901,238 ordinary
     shares together with 20,310,400 ordinary shares registered in the name of
     Artistic AG and 2,819,800 ordinary shares registered in the name of Malios 
     AG. Artistic AG and Malios AG are companies incorporated in Switzerland 
     which are under the ultimate control of the Hedlund family.

(2)  The interest of Mr Fisher comprises a direct holding of 1,020,448
     ordinary shares together with 1,500,000 ordinary shares registered in the 
     name of Benalex Holdings Limited, a company incorporated in Jersey which is
     owned by a settlement of Mr Fisher for the benefit of himself and members 
     of his family.

(3)  Mr Fineman also has a non-beneficial interest in 851,100 ordinary shares.

(4)  The interest of Mr Hornung comprises a direct holding of 315,019 ordinary
     shares together with 184,557 ordinary shares held by his pension fund.

(5)  The percentage of the issued capital held is based on 47,056,685 ordinary
     shares, being the total number of International Greetings ordinary shares
     currently in issue.

Nick Fisher, joint chief executive of International Greetings, said:

'The Directors are taking the opportunity of the recent short term weakness in 
the share price to add to their own individual holdings. We remain confident in 
the Company's strategy and in the long term prospects of our business.'

For further information:

Nick Fisher, Joint Chief Executive
International Greetings plc                       01707 630630

Jeremy Carey/Rachel Drysdale
Tavistock Communications                          020 7920 3150

Graeme Cull 
Arden Partners plc                                0121 423 8960




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