Infoserve Group PLC
25 February 2008
Infoserve Group PLC ('Infoserve' or the 'Company')
Infoserve Reseller Deal with GoogleTM and Restoration of Trading of the
Company's Ordinary Shares on AIM
Infoserve announces a major new contract with GoogleTM, making it the second
company in Europe to be appointed an 'Authorised Google AdWords Reseller'.
Under this new strategic agreement, the Company will assist its SME customers in
managing advertisements on the GoogleTM search engine.
Infoserve will guide companies through the whole process of 'cost per click'
marketing on GoogleTM, from advice on the selection and purchase of relevant
keywords, through to ensuring consumers arrive at the right place within the
advertiser's website when they click on an ad. This will help customers achieve
the optimum return from each advertisement.
Infoserve will provide comprehensive advice, create, budget, organise and manage
AdWordsTM campaigns on behalf of its customers and provide a comprehensive
monthly analysis of the results.
Commenting on the new deal Steve Barnes, CEO of Infoserve said, 'We are proud
that Google, one of the world's most iconic and successful brands, has
recognised that we can safeguard its reputation through fair pricing and
excellent customer service, whilst assisting SME businesses to use its excellent
advertising medium'.
The temporary suspension of trading of the Company's ordinary shares on AIM has
now been lifted.
For further information, please contact:
Infoserve Group PLC
Steve Barnes, Chief Executive 0870 556 1001
WH Ireland Limited
Richard Lindley 0113 394 6628
This information is provided by RNS
The company news service from the London Stock Exchange
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