Acquisition

Ideal Shopping Direct PLC
01 June 2006


1 June 2006


Ideal Shopping Direct Plc

Acquisition of Superstore TV Limited


Ideal Shopping Direct Plc ("Ideal"), Britain's leading independent multi-channel
TV home shopping business, today announces its first acquisition.

Ideal has agreed to purchase Superstore TV Limited ("Superstore") from Simply
Media TV Limited, the television broadcast and on-line media company owned by
Henry Scott and media entrepreneur Mike Luckwell. Under the terms of the
acquisition agreement, Ideal will purchase the entire share capital of
Superstore TV for £0.5m, and repay £1m of intercompany loans, making a total
consideration of £1.5m, all of which is goodwill. The consideration will be
funded from the existing cash resources of Ideal.

Superstore is a product design, sourcing and wholesale business with a sourcing
and quality control office in Fuzhou in mainland China, and a product design and
sales office near Manchester. Superstore has historically sourced a variety of
craft products for wholesale customers in the UK market. Although loss-making in
2005, Superstore has recently won a number of new accounts, including a contract
to supply craft products into Asda stores, and is forecast to be profitable in
2006.

Ideal expects the acquisition to be earnings neutral in 2006 (before
amortisation of goodwill) and earnings enhancing in 2007.

Ideal also confirmed today that it plans to close its niche channel, Jewellery
Vault, in July.  This channel was launched last year but has not generated
sufficient turnover to support the costs of a standalone channel.  The Jewellery
Vault concept will continue on Ideal's main Ideal World channel.  The
elimination of Jewellery Vault's losses will remove its negative impact on the
core business performance, although there will be a one-off exceptional charge
of £400k in the first half of 2006 to cover exit costs.

Andrew Fryatt, Chief Executive of Ideal Shopping Direct Plc, said:

 "The acquisition of Superstore is a key strategic move for Ideal and one which
is highly complementary to our core business. It gives us the ability to source
products directly from overseas manufacturers, providing innovative and
competitive merchandise for our successful Create & Craft TV and web business.
Looking ahead, we expect that this new supply chain will enable us to achieve
margin benefits in our other merchandise categories.  We will also continue to
develop Superstore's wholesaling business, sourcing products in craft and other
categories complementary to our existing product range."

For further information, please contact:

Ideal Shopping Direct Plc                Tel: [phone]

Jim Hodkinson, Chairman

Andrew Fryatt, CEO

Mike Camp, Finance Director


Reputation Inc                           Tel: [phone]

Tom Wyatt


Notes to Editors

Ideal Shopping Direct currently operates 4 shopping channels:

         1. "Ideal World" on Sky, Freeview and NTL
         2. "Create and Craft", which addresses the niche hobby & craft market,
            on Sky
         3. "Ideal Vitality", which focuses on Health, Beauty & Fitness on Sky
         4. "Jewellery Vault", which is a falling price jewellery auction
            channel, launched in July 2005, on Sky.

Each channel is supported by a transactional website.

Ideal was advised by Landsbanki Corporate Finance on the acquisition of
Superstore.



                      This information is provided by RNS
            The company news service from the London Stock Exchange