Change to Board of Directors

Ideal Shopping Direct PLC
27 April 2000


DIRECTORS RESIGNATION

Gerald Heyburn, Finance Director, joined the Company in January 1999 with the
express intention of helping the Company prepare for admission to the
Alternative Investment Market.  Following both the successful flotation and the
recent launch of the 'Ideal World TV' shopping channel, Gerald has tendered his
resignation with immediate effect to pursue other career options and he goes
with the Board's thanks and best wishes.

Terry Donovan, who was until recently Finance Director of Moss Bros Group Plc
and was appointed a Non-executive Director of the Company in January of this
year, will on a temporary basis fulfil the duties of Finance Director until a
permanent successor is appointed.

Enquiries:  Paul Wright, Ideal Shopping Direct Plc: 08700 545050