Directorate Change

Ideal Shopping Direct PLC
26 March 2004


                           IDEAL SHOPPING DIRECT Plc

IDEAL SHOPPING DIRECT APPOINTS FORMER B&Q CHIEF, JIM HODKINSON AS CHAIRMAN

The Board of Ideal Shopping Direct Plc ("Ideal Shopping Direct") is pleased to
announce that Jim Hodkinson will be appointed Non-executive Chairman with effect
from 1 April 2004.

Mr Hodkinson (59) was a Director of Kingfisher Plc from 1995 to 1998 and Chief
Executive and Chairman of B&Q Plc 1995 to 1998. He was then appointed as Chief
Executive of New Look Plc (1998 to 2000). He also held Non-executive
Directorships of B&Q International Limited (2002 to 2003), Hamleys Plc (1994 to
2003) and Provident Financial Plc(1998 to 2000).

His current directorships include Edinburgh Woollen Mill Plc (joined March
2004), Polymer Logistics Holdings Limited (joined September 2002), Furniture
Village Plc (joined June 2002) and Big Ideas Management Limited (joined April
2002).

In respect of this news, Paul Wright, Chief Executive of Ideal Shopping Direct
made the following comments:

"I am delighted that Jim Hodkinson will be joining us as non-Executive Chairman.
With a detailed knowledge of both retail in the area of fast moving goods and of
growth businesses, I am sure his undoubted skills and judgement will prove to be
of great strategic value and the Board looks forward to benefiting from his
wealth of relevant experience".

Jim Hodkinson added:

"I am looking forward to working with the Board and to be able to contribute my
experience in the retail sector and fast growing businesses, to assist in the
successful and profitable growth of what I believe to be a new growth sector of
television shopping".

There are no other matters that are required to be announced as required under
paragraph (f) of Schedule 2 of the AIM Rules.

                                   ENDS


For further information contact:

Ideal Shopping Direct Plc
www.idealshoppingdirect.co.uk

Paul Wright, Chairman and Chief  Tel: [phone]
Executive                        E-mail: [e-mail]

IKON Associates
Adrian Shaw                      Tel: [phone]
                                 Mobile: [phone]
                                 E-mail: [e-mail]

KBC Peel Hunt
Adam Hart                        Tel: [phone]


Notes for editors

   •Ideal Shopping Direct runs one of the UK's leading live TV Home shopping
    channels, Ideal World on digital satellite channel 635 and digital cable NTL
    channel 855. Ideal World broadcasts 24 hours a day including 16 hours of
    live programmes daily. The channel can currently be accessed by an estimated
    household population of approximately 8.3 million homes (digital satellite
    7.0 million; digital cable NTL 1.3 million). The Create and Craft Channel
    runs 24 hours a day on digital satellite channel 695 and Ideal Vitality is
    on digital satellite channel 667.

   •The Company serves the "direct to home" market via TV home shopping. The
    Company's branding has a quintessentially British feel focussed on providing
    a wide variety of products in an entertaining and appealing way, building on
    three basic principles: family, friendship and fun.

   • Ideal Shopping Direct Plc has been listed on AIM since February 2000.
     Its market capitalisation as at close of business on Wednesday 24 March 
     2004 at a share price of 46.5p was £13.5 million.


                      This information is provided by RNS
            The company news service from the London Stock Exchange