Directors' Dealing

Ideal Shopping Direct PLC
06 September 2005
     


IDEAL SHOPPING DIRECT PLC

6 September 2005

DIRECTORS' DEALING


Ideal Shopping Direct plc (the "Company") announces that it has received
notification that Mr Mike Creedon, a Director of the Company, exercised his
options over 70,000 ordinary shares in the Company on 6 September 2005 at an
average price of 33.5p per ordinary share. Mr Creedon's holding following this
transactions is 70,000 ordinary shares of 3p each representing 0.24% of the
Company's ordinary issued share capital.

Application has been made for 70,000 ordinary shares of 3p each in the Company,
which were issued pursuant to the exercise of share options described above, to
be admitted to trading on the Alternative Investment Market of the London Stock
Exchange.

The new shares will rank pari passu with the existing ordinary shares in the
Company. Trading in the new shares is expected to commence on 13 September 2005.
The total number of shares in issue and admitted to trading will then be
29,362,417.






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