Directors' Dealing

Ideal Shopping Direct PLC
01 July 2005


IDEAL SHOPPING DIRECT PLC


1 July 2005


DIRECTORS' DEALING


Ideal Shopping Direct plc (the "Company") announces that it has received
notification that Mr Andrew Fryatt, a Director of the Company, purchased 9,520
ordinary shares in the Company on 1 July 2005 at an average price of 302p per
ordinary share. Mr Fryatt's holding following this transactions is 19,520
ordinary shares of 3p each representing 0.07% of the Company's ordinary issued
share capital.



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