Exercise of options

Ideal Shopping Direct PLC
11 October 2007


Ideal Shopping Direct Plc ('the Company')

11 October 2007

Exercise of options

The Company has issued 15,000 ordinary shares following the exercise of options
by employees of the Company, at a price of 195p per share.

Application has been made for the new ordinary shares to be admitted to trading
on AIM on or around 17 October 2007. The new ordinary shares will rank pari
passu with the existing ordinary share capital of the Company and have been
allotted and issued credited as fully paid.

Following the exercise of the options the revised number of issued ordinary
shares of 3p each is 29,663,505.

Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Andrew Fryatt, Chief Executive Officer

Teather & Greenwood                       Tel: [phone]
Fred Walsh


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