Exercise of options

Ideal Shopping Direct PLC
13 July 2007



Ideal Shopping Direct Plc ('the Company')


13 July 2007


Exercise of options


The Company has issued 41,000 ordinary shares following the exercise of options
by employees of the Company, at a price of 85p per share.



Application has been made for admission to trading on the Alternative Investment
Market of the London Stock Exchange of 41,000 ordinary shares. Trading in
relation to these shares is expected to commence on 19 July 2007.

The number of ordinary shares now in issue is 29,648,505.


Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]

Andrew Fryatt, Chief Executive Officer


Teather & Greenwood                       Tel: [phone]

Fred Walsh


                      This information is provided by RNS
            The company news service from the London Stock Exchange