Final Results

Ideal Shopping Direct PLC
27 April 2000

CHAIRMAN'S STATEMENT

It is with pleasure that I report results for the year to 31 December 1999 were
in line with our expectations.  These results cover a period prior to the
Company's admission to the Alternative  Investment Market, which occurred on 17
February 2000 via a placing which raised approximately £7 million net of
expenses.

Turnover for the year was £11,767,000 and prior to an exceptional charge of
£150,000, which was identified in the prospectus at the time of the flotation
and related to a legal claim, the profit before taxation amounted to £601,000. 
Earnings were 2.14p per share.  An interim dividend of £100,000 was paid on the
24 September 1999 and no final dividend is proposed.

Capital expenditure was significant and during the period under review the
Company acquired freehold land and buildings amounting to over £3 million as
part of the move towards the establishment of 'Ideal World TV' the shopping
channel.

In line with the objectives set out in the prospectus a complete recruitment
programme has taken place since the year end to help launch 'Ideal World TV' the
shopping channel and this successfully 'went on air' as planned at 9.00pm on
Monday 17 April 2000.  Early trading indications are encouraging and key issue
for the management team is to deliver the Company's stated strategy.

Current trading is in line with our expectations and with the continued growth
potential of the catalogue business, coupled with the opportunities evident from
the recently launched shopping channel, we look to the future with confidence.

Gerald Heyburn (Finance Director) joined the Company in January 1999 with the
express intention of helping the Company to prepare for admission to the
Alternative Investment Market.  Following both the successful flotation and the
recent launch of the 'Ideal World TV' shopping channel, Gerald has indicated to
the Board that he would now like to leave to pursue other career options and he
goes with the Board's thanks and best wishes.

Terry Donovan, who was until recently Finance Director of Moss Bros Group Plc
and was appointed a Non Executive Director of the Company in January of this
year, will on a temporary basis fulfil the duties of Finance Director until a
permanent successor is appointed.


Peter Ridsdale
Chairman
27 April 2000  



IDEAL SHOPPING DIRECT PLC

CONSOLIDATED PROFIT AND LOSS ACCOUNT

For the year ended 31 December 1999

                                                                  9 months
                                                                    to 31 
                                                                  December
                                            1999                     1998 
                          Notes    £'000    £'000      £'000        £'000 
Turnover:
Continuing operations              5,285               2,604
Acquisitions                       6,482                   0  
                                            11,767                  2,604 

Cost of sales                               (8,933)                 (1,937)

Gross profit                                 2,834                     667 

Distribution costs                            (774)                   (298) 
Administration expenses            1,490                  347 
Exceptional item            1.       150                    0  
                                             (1640)                   (347) 
Other operating income                           0                       5
                                            (2,414)                   (640)
Operating Profit
Continuing operations                 249                  27
Acquisitions                          171                   0 
                                              420                        27 

Net interest                                   31                        26

Profit on ordinary activities
before taxation                               451                        53
Tax on profit on ordinary activities         (135)                      (10) 

Profit for the financial year                 316                        43 

Dividends                                    (100)                      (50)

Retained profit/(loss)                        216                        (7)

Exchange per share            2.             2.14p



IDEAL SHOPPING DIRECT PLC

CONSOLIDATED BALANCE SHEET AT 31 DECEMBER 1999 

                                         1999                        1998
Fixed assets                   £'000     £'000       £'000          £'000   

Intangible assets                            5                         0
Tangible assets                          3,317                       239

                                         3,322                       239 

Current assets
Stock                            801                   673
Debtors                        1,295                   492
Cash                             881                   617 
                            
                               2,977                 1,782

Creditors: amounts falling
due within one year           (2,744)               (1,353)

Net current assets                        233                       429 

Total assets less 
current liabilities                     3,555                       668 

Creditors: amount falling
due after more than one year           (2,308)                       0  

Provisions for liabilities 
and charges                              (174)                      (11)

                                        1,073                       657 

Capital and reserves
Called up share capital                   450                       250 
Profit and loss account                   623                       407 

Shareholders' funds                     1,073                       657 


IDEAL SHOPPING DIRECT PLC

CONSOLIDATED CASH FLOW STATEMENT

For the year ended 31 December 1999

                                                               9 months
                                                                 to 31 
                                                              December
                                        1999                    1998 
                                        £'000                  £'000
Net cash inflow from operating
activities                               33                       1

Returns on investments and 
servicing of finance   
Interest received                        31                       24 

Taxation                                  0                       (95) 

Capital expenditure and financial
investment                
Purchase of tangible fixed assets     (3,194)                     (97)
Sale of tangible fixed assets            104                        1 

Net cash outflow from capital 
expenditure and financial 
investment                            (3,090)                     (96) 

Acquisitions and disposals
Cash from purchase of subsidiary 
undertaking                            1,040                        0 

Equity dividends paid                  (150)                      (158)

Financing  
Receipts from borrowings              2,394                          0  
Repayment of borrowings                   0                         (2)

Net cash inflow/(outflow)
from financing                        2,394                         (2) 

Increase/(decrease) in cash             258                       (326)  


1. The exceptional item relates to a law suit to which the Company was party.
   Estimated legal costs and damages payable amount to £130,000 and stock 
   relating to the law suit has been written down by £20,000 to reflect a net
   realisable value of £Nil.


2. Earnings per share - the calculation of the basic earnings per share is      
  based on the earnings attributable to ordinary shareholders divided by the    
 weighted average number of shares in issue during the year, as adjusted for    
the subdivision of shares on 8 February 2000, whereby each of issued and un-   
issued shares of £1 each in the capital of the Company were subdivided into    
33 ordinary shares of 3p each 1 deferred share of 1p each. 'A' ordinary        
shares have been included in this calculation as they were converted into      
ordinary shares of £1 each on 21 January 2000.

   The calculation of diluted earnings per share is based on the basic          
  earnings per share adjusted to allow for the issue of shares on the assumed  
   conversion of dilutive options.
  
   Reconciliation of the earnings and weighted average number of shares used in 
   the calculations are set out below:


                                                  Weighted 
                                                  Average            Per share
                               Earnings           number of            amount
                                   £              shares               pence


Earnings attributable
 to ordinary shareholders       316,000            14,777,664           2.14

Dilutive effect of 
securities:
 Options                              0               430,584


Diluted earnings per
 share                          316,000            15,208,248           2.08


3. There were no recognised gains or losses other than the profit of the  
    financial year.

4. The financial information set out above does not constitute the Company's    
  statutory accounts for the year ended 31 December 1999 and the nine months    
 ended 31 December 1998. The statutory accounts for the nine months ended 31    
December 1998 have been delivered to the Registrar of Companies. The           
auditors have reported on those accounts: their report was unqualified and     
did not contain statements under section 237(2) or (3) of the Companies Act    
1985. Whilst the statutory accounts for the year ended 31 December 1999 have   
not yet been formally approved by the Directors the auditors have indicated    
that they are not aware of any matters that may give rise to a qualified       
audit report.

Enquiries: Paul Wright, Ideal Shopping Direct Plc: 08700 545050