Issue of Equity

Ideal Shopping Direct PLC
22 December 2006

Ideal Shopping Direct Plc ("the Company")



22 December 2006



Exercise of options



The company has 356,847 ordinary shares, which have been issued and allotted but
have not yet been admitted to trading. 181,847 of these shares relate to options
that have been exercised, and 175,000 to a placing for cash.



Application has been made to AIM for admission to trading on the Alternative
Investment Market of the London Stock Exchange of 356,847 ordinary shares.
Trading in relation to these shares is expected to commence on 3 January 2007.



The issued share capital of 29,452,417 Ordinary Shares of 3 pence each as stated
in the announcement RNS Number: 9409N released on 14 December 2006 at 16:28
remains the same.







Enquiries:



Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director



Teather & Greenwood                       Tel: [phone]
Fred Walsh




                      This information is provided by RNS
            The company news service from the London Stock Exchange