Issue of Equity

Ideal Shopping Direct PLC
17 April 2007

Ideal Shopping Direct Plc


17 April 2007


Directors Dealings


Ideal Shopping Direct Plc ("the Company") has been notified that on 13 April
2007, two Executive Directors exercised options to purchase new ordinary shares
in the Company.


Paul Wright, Deputy Chairman

Number of ordinary shares acquired              50,000
Option price                                    33.5p
Number of ordinary shares now held              3,950,000
Interest in issued ordinary share capital       13.34%



Jim Hodkinson, Chairman

Number of ordinary shares acquired              100,000
Option price                                    48.5p
Number of ordinary shares now held              225,000
Interest in issued ordinary share capital       0.76%

Application has been made for the new ordinary shares to be admitted to trading
on AIM on or around 23rd April 2007. The new ordinary shares will rank pari
passu with the existing ordinary share capital of the Company and have been
allotted and issued credited as fully paid.



Following the exercise of the options the revised number of issued ordinary
shares of 3p each is 29,604,508.



For further information, please contact:



Ideal Shopping Direct Plc
Mike Camp, Finance Director       08700 780703



Teather & Greenwood
Fred Walsh                        020 7426 9000




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