Issue of Equity

Ideal Shopping Direct PLC
20 February 2007


Ideal Shopping Direct Plc ("the Company")


20 February 2007


Exercise of options


The Company has issued 2,091 ordinary shares following the exercise of options
by a former employee of the Company, at a price of 194p per share.


Application has been made for admission to trading on the Alternative Investment
Market of the London Stock Exchange of 2,091 ordinary shares. Trading in
relation to these shares is expected to commence on 21 February 2007.


Enquiries:


Ideal Shopping Direct Plc                 Tel: [phone]

Mike Camp, Finance Director


Teather & Greenwood                       Tel: [phone]

Fred Walsh


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