New Non-Executive Director

Ideal Shopping Direct PLC
12 June 2006

12th June 2006


Ideal Shopping Direct Plc


New Non-Executive Director

Ideal Shopping Direct plc today announces the appointment of Susan Ellis to its
Board as a non-executive director with effect from 12th June 2006. Ms Ellis, 43,
is Chairman of Weber Shandwick Square Mile, one of London's leading financial
communications consultancies.

Jim Hodkinson, Chairman of Ideal Shopping Direct plc said, "I am delighted to
welcome Susan to the Board as a non-executive director. She has a strong
background in the business world and direct experience of building a highly
successful business in the financial communications industry. She will bring
some new skills and perspectives to our Boardroom and will make a significant
contribution to guiding our continuing rapid development."

Apart from the directorship mentioned above, Ms Ellis is also a director and
Chairman of Villa Colori Ltd. She holds no other directorships and there are no
other matters requiring disclosure under paragraph (g) of Schedule 2 of the AIM
rules.



For further information, please contact:

Ideal Shopping Direct Plc                      Tel: [phone]
Jim Hodkinson, Chairman


ReputationInc                                   Tel: [phone]
Tom Wyatt

Notes to Editors

1. The Board of Ideal Shopping Direct plc is chaired by Jim Hodkinson. Executive
directors are Andrew Fryatt, Chief Executive and Mike Camp, Finance Director.
Non-executive directors are Paul Wright, Deputy Chairman, Valerie Kaye and Terry
Donovan.

2. Susan Ellis was a founder director of Square Mile Communications in 1988, and
led the team that sold it to BSMG Worldwide in 2000. Following the merger of
BSMG's parent True North with Interpublic in 2001, she became Chief Executive of
Weber Shandwick Square Mile, the UK financial public relations arm of Weber
Shandwick. She became Chairman in 2004.

3. Ideal Shopping Direct operates three shopping channels:



  • "Ideal World" on Sky, Freeview and NTL
  • "Create and Craft", which addresses the niche hobby & craft market, on Sky
  • "Ideal Vitality", which focuses on Health, Beauty & Fitness, on Sky



Each channel is supported by a transactional website.










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