Notifiable Interest

Ideal Shopping Direct PLC
14 March 2007

                   Ideal Shopping Direct Plc ("the Company")

                              Notifiable Interest



A form TR-1 containing the following information has been received by the
Company.

TR-1 notification of major interests in shares

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Ideal Shopping Direct Plc

2. Reason for the notification

An event changing the breakdown of voting rights

3. Full name of person(s) subject to the notification obligation:

Fidelity International Limited (FIL)

4. Full name of shareholder(s) (if different from 3):

JP Morgan, Bournemouth

Brown Bros Harrimn Ltd Lux

5. Date of the transaction (and date on which the threshold is crossed or
reached if different):

Revised due to DTR rules

6. Date on which issuer notified:

13 March 2007

7. Threshold(s) that is/are crossed or reached:

N/A

8. Notified details:

A: Voting rights attached to shares
Class/type of      Situation previous to Resulting situation after the triggering transaction
shares             Triggering
                   transaction           Notification required under DTR transitional provision 7
if possible using
ISIN CODE
                   Number of  Number of  Number of   Number of voting rights % of voting rights
                   Shares     Voting     shares
                              Rights

                                         Direct      Direct     Indirect     Direct     Indirect


ISIN GBOO01202109  3,702,743  3,702,743                         3,702,743               12.57%

B: Financial Instruments
Resulting situation after the triggering transaction


Type of financial Expiration date     Exercise/           Number of voting       % of voting rights
instrument                            Conversion Period/  rights that may be
                                      Date                acquired if the
                                                          instrument is
                                                          exercised/ converted




Total (A+B)
Number of voting rights                              % of voting rights


3,702,743                                            12.57%



9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

Fidelity International Limited (FIL) is the parent holding company for various
direct and indirect subsidiaries, including Fidelity Fund Management Limited
(FFML), Fidelity Investment Services Ltd (FISL), Fidelity Gestion (FIGEST),
Fidelity Investments Advisory (Korea) Limited (FIAKL), Fidelity Investments
Management (Hong Kong) Limited (FIMHK), Fidelity Pension Management (FPM),
Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII),
investment managers for various non-US investment companies and institutional
clients.

10. Name of the Proxy holder:

Fidelity International Limited (FIL)

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

As discussed with the FSA, prior to the implementation of the EU Transparency
Directive, we aggregated the interests of FMR Corp (FMR) and Fidelity
International Limited (FIL) together for the purposes of shareholder reporting.
According to the new DTR rules we are now reporting the indirect holdings of FMR
and FIL separately. A separate notification is being submitted for FMR Corp.
Please note these holdings are correct as of close of business 28 February 2007.

14. Contact name:

N/A

15. Contact telephone number:

N/A

                   Ideal Shopping Direct Plc ("the Company")

                              Notifiable Interest



A form TR-1 containing the following information has been received by the
Company.

TR-1 notification of major interests in shares

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Ideal Shopping Direct Plc

2. Reason for the notification

An event changing the breakdown of voting rights

3. Full name of person(s) subject to the notification obligation:

FMR Corp

4. Full name of shareholder(s) (if different from 3):

Mellon Bank N.A.

5. Date of the transaction (and date on which the threshold is crossed or
reached if different):

Revised due to DTR rules

6. Date on which issuer notified:

13 March 2007

7. Threshold(s) that is/are crossed or reached:

N/A

8. Notified details:

A: Voting rights attached to shares
Class/type of      Situation previous to Resulting situation after the triggering transaction
shares             Triggering
                   transaction           Notification required under DTR transitional provision 7
if possible using
ISIN CODE
                   Number of  Number of  Number of  Number of voting rights % of voting rights
                   Shares     Voting     shares
                              Rights

                                         Direct     Direct     Indirect     Direct     Indirect


ISIN GBOO01202109  661,592    661,592                          661,592                 2.25%

B: Financial Instruments
Resulting situation after the triggering transaction


Type of financial Expiration date     Exercise/           Number of voting       % of voting rights
instrument                            Conversion Period/  rights that may be
                                      Date                acquired if the
                                                          instrument is
                                                          exercised/ converted




Total (A+B)
Number of voting rights                              % of voting rights


661,592                                              2.25%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

FMR Corp is the parent holding company of Fidelity Management & Research Company
(FMRCO), investment manager for US mutual funds, and Fidelity Management Trust
Company (FMTC), a US chartered bank which acts as trustee or investment manager
of various pension and trust accounts.

10. Name of the Proxy holder:

FMR Corp

11. Number of voting rights proxy holder will cease to hold:

N/A

12. Date on which proxy holder will cease to hold voting rights:

N/A

13. Additional information:

As discussed with the FSA, prior to the implementation of the EU Transparency
Directive, we aggregated the interests of FMR Corp (FMR) and Fidelity
International Limited (FIL) together for the purposes of shareholder reporting.
According to the new DTR rules we are now reporting the indirect holdings of FMR
and FIL separately. A separate notification is being submitted for FIL. Please
note these holdings are correct as of close of business 28 February 2007.

14. Contact name:

N/A

15. Contact telephone number:

N/A






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