Notification of Interest

Ideal Shopping Direct PLC
03 April 2006

Ideal Shopping Direct Plc ("the Company")



3 April 2006



Notification of Interest



The Company has been given notice by Fidelity International that, as a result of
a purchase of 158,000 ordinary shares, Fidelity companies now hold 1,602,693
ordinary shares, representing 5.52% of the issued share capital of the Company.



These are held through the following Fidelity companies:




Fidelity Management Company                 No of Shares held
FMRCO                                       827,209
FIL                                         775,484





Enquiries:



Ideal Shopping Direct Plc                 Tel: [phone]

Mike Camp, Finance Director



Teather & Greenwood                       Tel: [phone]

Fred Walsh




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