Notification of Interest

Ideal Shopping Direct PLC
12 April 2006


Ideal Shopping Direct Plc ("the Company")


12 April 2006


Notification of Interest


The Company has been given an amended notice by Fidelity International that, as
a result of a purchase of 75,000 ordinary shares, Fidelity companies now hold
2,066,693 ordinary shares, representing 7.12% of the issued share capital of the
Company.


These are held through the following Fidelity companies:



Fidelity Management Company                      No of Shares held

FMRCO                                            827,209
FIL                                              1,239,484



Enquiries:

Ideal Shopping Direct Plc                        Tel: [phone]
Mike Camp, Finance Director

Teather & Greenwood                              Tel: [phone]
Fred Walsh




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