Notification of Interest

Ideal Shopping Direct PLC
17 May 2006


Ideal Shopping Direct Plc ("the Company")


17 May 2006


Notification of Interest



The Company has been given notice by Fidelity International that, as a result of
the purchase of 342,136 ordinary shares, Fidelity companies now hold 3,244,693
ordinary shares, representing 11.18% of the issued share capital of the Company.


These are held through the following Fidelity companies:


Fidelity Management Company                 No of Shares held
FMRCO                                       827,209
FIL                                         2,417,484



Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director


Teather & Greenwood                       Tel: [phone]
Fred Walsh




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