Notification of Interest

Ideal Shopping Direct PLC
27 October 2006



Ideal Shopping Direct Plc ("the Company")



27 October 2006



Notification of Interest



The Company has been given notice by J O Hambro Capital Management that, as a
result of the purchase of 180,000 ordinary shares on 22 September 2006, J O
Hambro Capital Management now hold 1,030,000 ordinary shares, representing 3.55%
of the issued share capital of the Company.





Enquiries:



Ideal Shopping Direct Plc                 Tel: [phone]

Mike Camp, Finance Director



Teather & Greenwood                       Tel: [phone]

Fred Walsh




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