Notification of Interest

Ideal Shopping Direct PLC
03 April 2006


Ideal Shopping Direct Plc ("the Company")


3 April 2006


Notification of Interest


The Company has been given notice by Fidelity International that, as a result of
a purchase of 342,000 ordinary shares, Fidelity companies now hold 1,444,693
ordinary shares, representing 4.89% of the issued share capital of the Company.


These are held through the following Fidelity companies:



Fidelity Management Company                 No of Shares held

FMRCO                                       827,209

FIL                                         617,484


Enquiries:


Ideal Shopping Direct Plc                 Tel: [phone]

Mike Camp, Finance Director


Teather & Greenwood                       Tel: [phone]

Fred Walsh



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