Placing

Ideal Shopping Direct PLC
20 September 2005



Ideal Shopping Direct Plc (the "Company")


20 September 2005


PLACING


The Company today announces that Teather & Greenwood has placed 4.5 million
existing Ordinary Shares of 3 pence each (the "Shares") in Ideal Shopping Direct
representing 15.3 per cent. of the Company's issued share capital at a price of
360 pence per share.


The Shares have been placed on behalf of Mr Paul Wright, Deputy Chairman of the
Company, and Valerie Kaye, a Non-Executive Director of the Company.


Mr Wright sold 3,000,000 ordinary shares in the Company at a price of 360 pence
per share. Mr Wright's holding following this transaction is 3,900,000 ordinary
shares of 3 pence each representing 13.3 per cent. of the Company's ordinary
issued share capital.


Valerie Kaye sold 1,500,000 ordinary shares in the Company at a price of 360
pence per share. Miss Kaye's holding following this transaction is 2,200,000
ordinary shares of 3 pence each representing 7.5 per cent. of the Company's
ordinary issued share capital.



END


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