Re Contract

Ideal Shopping Direct PLC
20 November 2002


Ideal Shopping Direct Plc

New TV Shopping Channel to be launched


Ideal Shopping Direct Plc and Goldshield Group plc ("Goldshield") today
announced that they have signed a Letter of Intent to launch the Goldshield
Vitality TV Shopping Channel via digital satellite in Quarter 1 2003.  Under the
proposed agreement, Ideal Shopping Direct - who already run the Ideal World TV
Home Shopping Channel on digital satellite and NTL cable - will provide
Goldshield with the expertise and broadcast facilities to help develop this
business for Goldshield.

Paul Wright, Chief Executive of Ideal Shopping Direct, commented:

"I am absolutely delighted that Goldshield have chosen Ideal Shopping Direct to
be their broadcast partner in the launch of their new home shopping channel.  I
believe this is further affirmation that our business is firmly back on track
following the fire that destroyed our premises 20 months ago.  Not only has
Ideal World been fully re-established in our new studio headquarters, but this
represents a new revenue stream and allows us to more fully utilise our new
studio facilities.  This new strategic alliance further endorses us as a
significant and growing force in the broadcasting of TV home shopping channels."

Ajit Patel, Chairman of Goldshield, commented:

"This is a strategic and considered step for the long-term development of
Goldshield's European direct-to-consumer business and I am delighted  with the
speed of effecting this development and the commitment and support we have
received from Ideal Shopping Direct Plc."


20 November 2002

Enquiries:

Paul Wright, Chairman & Chief Executive Ideal Shopping Direct      08700 780 704


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