Re Directorate

Ideal Shopping Direct PLC
25 September 2000



IDEAL SHOPPING DIRECT PLC

APPOINTMENT OF A FINANCE DIRECTOR

Ideal Shopping Direct Plc today announces the appointment of Paul Francis
Jephcott (aged 44) to the board as Finance Director.

Listed below are the names of companies of which Mr Jephcott has been a
director at any time in the past five years.

Current: none.

Past: Pegasus Group PLC, Pegasus Software Limited, Freecom Professional Limited,
Stockforms Limited, Pegasus Business Systems Limited, Pegasus Educational
Services Limited, Pegasus Supplies Limited, Sequel Systems Limited.

Mr Jephcott has not been declared bankrupt or been the subject of any public
criticism by a statutory authority and there have been no receiverships or
liquidations of companies or partnerships of which Mr Jephcott was a director or
partner at the time, or within twelve months preceding such receiverships or
liquidations.