Stmnt re Share Price Movement

Ideal Shopping Direct PLC
14 February 2008



Ideal Shopping Direct PLC ('Company')


14 February 2008

Share price movement

The board of Ideal Shopping Direct PLC (the 'Company') notes the recent rise in
the Company's share price and confirms it has received a very preliminary
approach which may or may not lead to an offer being made for the Company.

There can be no certainty that an offer will be made for the Company or as to
the terms on which any such offer might be made.

Further announcements will be made as appropriate.

Contacts

Ideal Shopping Direct PLC:
David Blake, Finance Director                 Tel: [phone]

Landsbanki Securities (UK) Limited:
Jeff Keating                                  Tel: [phone]
John Craven
Simon Robinson

Buchanan Communications:
Richard Darby                                 Tel: [phone]


Relevant Securities in Issue

In accordance with Rule 2.10 of the City Code on Takeovers and Mergers (the
'Code'), the Company confirms that it has 29,663,505 Ordinary Shares of 3 pence
each in issue at the close of business on 13 February 2008 and is admitted to
trading on the London Stock Exchange under the UK ISIN code GB0001202109.

Dealing Disclosure Requirements

Under the provisions of Rule 8.3 of the Code, if any person is, or becomes,
'interested' (directly or indirectly) in 1% or more of any class of 'relevant
securities' of the Company, all 'dealings' in any 'relevant securities' of the
Company (including by means of an option in respect of, or a derivative
referenced to, any such 'relevant securities') must be publicly disclosed by no
later than 3.30 pm (London time) on the London business day following the date
of the relevant transaction. This requirement will continue until the date on
which the offer becomes, or is declared, unconditional as to acceptances, lapses
or is otherwise withdrawn or on which the 'offer period' otherwise ends. If two
or more persons act together pursuant to an agreement or understanding, whether
formal or informal, to acquire an 'interest' in 'relevant securities' of the
Company, they will be deemed to be a single person for the purpose of Rule 8.3.

Under the provisions of Rule 8.1 of the Code, all 'dealings' in 'relevant
securities' of Company by the offeror or the offeree company, or by any of their
respective 'associates', must be disclosed by no later than 12.00 noon (London
time) on the London business day following the date of the relevant transaction.

A disclosure table, giving details of the companies in whose 'relevant
securities' 'dealings' should be disclosed, and the number of such securities in
issue, can be found on the Takeover Panel's website at
www.thetakeoverpanel.org.uk.

'Interests in securities' arise, in summary, when a person has long economic
exposure, whether conditional or absolute, to changes in the price of
securities. In particular, a person will be treated as having an 'interest' by
virtue of the ownership or control of securities, or by virtue of any option in
respect of, or derivative referenced to, securities.

Terms in quotation marks are defined in the Code, which can also be found on the
Panel's website. If you are in any doubt as to whether or not you are required
to disclose a 'dealing' under Rule 8, you should consult the Panel.



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