Trading Statement

Ideal Shopping Direct PLC
29 October 2004

Ideal Shopping Direct Plc



29th October 2004





                           Ideal Shopping Direct Plc


                                 Trading Update



Ideal Shopping Direct Plc, Britain's leading independent multi channel TV home
shopping business, today hosts a party of institutional investors at its Head
Quarters in Peterborough.

The following business developments will be confirmed to these investors:

Whilst we still have the critical Christmas period ahead of us trading over the
last eight weeks has exceeded our expectations and we consider that we will
exceed current market expectations with likely out turn for the year being in
excess of £3 million profit before tax.

Jim Hodkinson, Chairman, commented:

"Our core businesses have continued to make good progress since my interim
statement, reflecting the actions taken over the last eighteen months. 2004 is
set to be not just a successful and profitable year, but a strong platform for
our further progress"



Enquiries:



Ideal Shopping Direct Plc            Tel: [phone]
Jim Hodkinson, Chairman


ReputationInc                        Tel: [phone]
Tom Wyatt




                      This information is provided by RNS
            The company news service from the London Stock Exchange