Trading Statement

Ideal Shopping Direct PLC
21 June 2005





Ideal Shopping Direct Plc

21st June 2005



Ideal Shopping Direct Plc

Trading Update





Ideal Shopping Direct plc, Britain's leading independent home shopping TV
channel, today issued a further trading update.



Based on the successful trading period to date, and reflecting the continuing
benefit from the further incremental Freeview sales in the first five months of
the current year, interim profits for the six months to June 30th 2005 are
likely to be not less than £3.5 million, a figure which compares with £0.7
million for last year's first half and a total £4.1 million for the whole of
2004.



Although the Board believes that it would be prudent to assume that the pattern
of second half trading will increasingly reflect the current difficult retail
spending background, it now seems likely that results for the current 2005
financial year will exceed current market estimates.



Interim results for the six months to June 30th 2005 will be reported in early
September, at which time the Board will give a further update ahead of the peak
selling season running up to Christmas.





Jim Hodkinson, Chairman, commented:



"Ideal Shopping has continued to perform well despite the increasingly difficult
trading background for retail spending. This reflects the strength of our
proposition and the significant improvements we have made within the business.
As the current year progresses, we expect our sales growth to slow but, after
this excellent first half, I am confident that we shall report satisfactory
results for the year as a whole."







Enquiries:



Ideal Shopping Direct plc            Tel: [phone]
Jim Hodkinson, Chairman



Reputation Inc                       Tel: [phone]
Tom Wyatt


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