ITIS Holdings PLC
21 May 2001
21st May 2001
ITIS HOLDINGS AND TOYOTA ANNOUNCE FIRST UK COMMERCIAL RDS-TMC SERVICE
ITIS Holding plc, the AIM listed telematics company specialising in driver
services, announces today a significant three year contract with Toyota (GB)
PLC, a wholly owned subsidiary of Toyota Motor Corporation, to supply traffic
information content to a selected number of Toyota models via RDS-TMC (Radio
Data System-Traffic Message Channel) in return for an annual licence fee.
The contract signifies the first truly commercial service in the UK using the
RDS-TMC which has been adopted as a standard by the automotive industry
throughout Europe. Whilst the market for in-car navigation systems is
increasing rapidly, aided by falling prices and the adoption of standard fit
in certain models, the integration of real-time traffic information has long
been seen as critical to providing dynamic routing. It adds significant 'user
appeal' and benefits to the driver, who will now be aided in making informed
choices about avoiding and re-routing around traffic congestion.
ITIS' traffic information is collated from a combination of journalistic data
and real time traffic information sources using its own FVD (floating vehicle
data) network. This information is delivered directly into the vehicle's
navigation system using RDS-TMC which is transmitted as data on national FM
radio throughout the UK. ITIS secured the exclusive licence in January 2001 to
broadcast this information on the sub-carrier of Classic FM, the UK's only
national independent FM station. The received information is 'decoded' and
then integrated into the navigation receiver, providing 'dynamic route
guidance' as well as visual instructions. The delivery of data to the in-car
system, rather than voice to a mobile telephone, has the added benefits of
being safer for the user and cost effective as there is no line rental to pay.
On commencing a journey a driver can select a route using the in-car
navigation system and follow turn by turn directions along the route. The
driver is then automatically updated with real time traffic information
(specific to their route) allowing pre-emptive action to be taken by
re-routing the journey in the event of accidents or other traffic congestion.
Paul Philpott, Marketing Director, Toyota (GB) PLC said: ' The combination of
our in-car navigation system and ITIS' high quality traffic content and
delivery channel provides a major step forward in vehicle telematics. Our
research shows navigation and route planning on its own is only half the
solution. The provision of real time traffic information in a user friendly
format is crucial. After carefully evaluating the various options we chose
ITIS because we believe their quality content, in particular FVD, and their
ability to deliver a UK wide service offers the most compelling solution to
providing drivers with accurate, real time information that enables them to
avoid traffic incidents using dynamic re-routing.'
Stuart Marks, Chief Executive of ITIS Holdings, says: 'I am delighted that
Toyota and ITIS will be working together to provide a groundbreaking
telematics service for Toyota drivers. RDS-TMC not only provides an excellent
channel for the cost effective, timely delivery of traffic information in the
UK but also allows a seamless multi lingual service to be rolled out into
continental Europe. ITIS, which currently has a strong cash balance of £
24million, will continue to develop relationships with the key vehicle
manufacturers and I believe this contract is a material step towards
positioning ITIS at the forefront of the European telematics industry.'
ENDS
Contact:
Stuart Marks
Chief Executive Officer
ITIS Holdings plc
Mobile: 07768 454 700
Telephone: 0161 927 3600
Ginny Pulbrook
Director
Citigate Dewe Rogerson
Telephone: 020 7282 2945
Note to editors:
RDS-TMC (Radio Data Service - Traffic Message Channel) is the European
Standard for providing traffic data over conventional FM radio to in-vehicle
receivers which include car radios and in-car navigation systems, with TMC
functionality. Information is transmitted as a code and is translated into
voice, text or icon depending on the receiver. The ITIS TMC service will fully
conform to the standards which are now being adopted by many of the leading
receiver and navigation system manufacturers.
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