ITIS Holdings PLC
17 June 2004
17th June 2004
O2 UK AND ITIS TO PROMOTE AND DEPLOY NEW TRAFFIC COLLECTION TECHNOLOGY
ITIS Holdings plc (ITIS), a leading UK road traffic information and data
specialist, and O2 UK, a major mobile network operator in the UK with over 13
million customers, are pleased to announce that they have agreed to work
together to promote and deploy a new traffic collection technology for measuring
and forecasting real time traffic flow based on anonymously sampling the
positions of mobile phones. This agreement follows ITIS' acquisition of
Estimotion in December 2003 and the successful implementation of the technology
in Israel.
ITIS and O2 UK will initially trial this technology on a project sponsored by
the Scottish Executive who in return will be provided with real-time incident
detection data and journey time information. This builds on the existing
relationship which ITIS has with the Scottish Executive through the provision of
a journey time website which uses ITIS Floating Vehicle Data (FVD) technology.
This implementation in Scotland is the first step towards a proposed nationwide
roll-out which will for the first time provide a cost effective method of
generating extremely accurate real-time traffic information in the urban
environment as well as on A roads and motorways.
Stuart Marks, Chief Executive of ITIS Holdings, commented, 'We are delighted
that O2 UK have chosen to work with us and we are confident that it will enable
ITIS to build on its strong position in the traffic information market. We have
been very pleased at the speed of which this technology has been accepted by
mobile operators and we expect to announce further deployment in other
countries.'
Ian Curran, Head of Business Development & Partner Strategy, O2 UK said, 'ITIS's
technology enables O2 UK to create further value from the O2 UK cellular
infrastructure and to ensure that we play a leading part in the continued growth
and demand for real time traffic services for the urban market.'
- Ends -
NOTES TO EDITORS:
• O2 aims to enrich customer's lives by enabling them to get the most from
their mobile. As a leading provider of mobile services to consumers and
businesses in the UK, O2 offers a range of services including text, media
messaging, games, always on data connections (via 'GPRS'), music over
mobile and mobile video. O2 is the UK market leader in mobile data
services such as text, with three quarters of a billion messages being sent
by O2 customers each month.
O2 was formed in 2001 following the demerger from British Telecom of its
former mobile business, BT Wireless. O2 (UK) Limited is a subsidiary of
mmO2 plc which also delivers O2 branded services in Ireland and Germany.
O2 has over 13 million customers in the UK.
• ITIS Holdings plc, listed on AIM, is the UK's leading provider of traffic
information services. ITIS has invested in the development of a unique
system for the collection and analysis of traffic information; it combines
information from the Automobile Association (AA) traffic control centres
with ITIS historic and real time Floating Vehicle Data (FVD(R)) to provide
journey time forecasts and real time updates. ITIS now operates the largest
commercial application of FVD(R) anywhere in the world, and delivers the
content over a variety of platforms including RDS-TMC (Alert C), digital
radio and automated telephone services (IVR) under the AA RoadWatch brand.
• Estimotion, Inc. was founded in July 2000 and employs seven people in the
design and development of its technology. The founders of Estimotion have
developed their various applications using their knowledge of sophisticated
defence technology. All the employees are shareholders in Estimotion and
will be employed by a new Group subsidiary based in Israel established to
accelerate the development of the Estimotion technology.
Estimotion has developed patented technology which provides a unique and
high quality system for measuring and forecasting real time traffic flow
based on anonymously sampling the positions of mobile phones. Whilst an
individual record of a mobile phone's position is typically less accurate
than a corresponding GPS record, this is compensated by the large number of
mobile phones on any road, knowledge of the underlying road network and the
application of statistical techniques. Estimotion has developed a full
working demonstration site with high success, using live mobile phone data
in the Tel Aviv area of Israel, and has calibrated the results against
traffic simulation models and loop data.
• For further information, please visit www.itisholdings.com or
www.navtrak.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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