Re Contract

ITIS Holdings PLC
02 September 2004


For immediate release:
2nd September 2004


         Estimotion Technology chosen for traffic collection in Antwerp


ITIS Holdings plc (ITIS), a leading UK road traffic information specialist are
pleased to announce that they have agreed to work together with The Government
of Flanders, and Proximus, the major mobile network operator in Belgium, to
install a new traffic collection technology for measuring real time traffic flow
based on anonymously sampling the positions of mobile phones in moving vehicles.
This will be the first ever implementation of a traffic probe data system in
Belgium and the project will utilise the Estimotion technology acquired by ITIS
in December 2003.  The overall project management is facilitated by the
Telematics Cluster, the leading ITS association in Belgium.

Today most traffic data is available in those areas where loops and cameras are
installed which tends to be on highways and ring roads.  The Estimotion
technology will report accurate traffic data on the underlying road network, at
road works and where the loops and cameras do not work. It also has the ability
to provide travel time information on the busiest parts of the road network.

The project intends to demonstrate the advantages of the new approach for
traffic management and traffic information and the technology will be tested in
the Antwerp region.

Fernand Desmytter, Secretary General of the Department LIN said 'Since the
Government of Flanders engaged itself to improve road safety and as well as
traffic flow, it has been welcoming projects which could contribute to reaching
these goals.

Stefaan Van Dyck, business development manager at Proximus says 'Proximus is
very pleased to collaborate in this innovative use of the ITIS and Estimotion
technology enabling the Proximus mobile network to become an important source
for real time traffic data in Belgium. With this project Proximus continues to
play a leading role in developing next generation services'

Stuart Marks, Chief Executive of ITIS Holdings, commented, 'We are delighted
that we have been selected for this project and believes that it provides an
excellent example of how the ITIS and Estimotion technology can be deployed
outside of the UK.'

Jan Cools and Philip Taillieu, Managing Directors of the Telematics Cluster said
'In Belgium, the Telematics Cluster stimulates the use of innovative solutions
for mobility and facilitates collaboration between governmental and industrial
players. Therefore we are very proud to participate in this project between some
of our members.'


NOTES TO EDITORS:

  • The Government of Flanders has committed itself to
          • safeguard and guarantee  the accessibility of the territory;
          • improve road safety;
          • improve the amenity of traffic;
          • reduce environmental  damage caused by traffic.

For achieving this, a system of dynamic traffic management had to be developed.
A first major step towards dynamic traffic management was the founding of the
TCC Flanders, which monitors and manages traffic on the Flemish road network,
and produces traffic information.

The TCC Flanders will participate in this project on behalf of the Government of
Flanders.  Its principal tasks will be to validate the FCD data, to investigate
the possibility of incorporating this data in the produced traffic information,
and to map traffic flows.

  • Proximus, the leader in the Belgian mobile telephony market, had 4,201,000
    active customers* (1,759,000 subscribers and 2,442,000 Pay&Go users) on 31
    December 2003. Proximus is 75% owned by the Belgacom Group and 25% by
    Vodafone.


* An active customer is any mobile telephone user who has sent or received a
call or sent an SMS message during the last three months.


  • ITIS Holdings plc, listed on AIM, is the UK's leading provider of traffic
    information services. ITIS has invested in the development of a unique
    system for the collection and analysis of traffic information; it combines
    information from the Automobile Association (AA) traffic control centres
    with ITIS historic and real time Floating Vehicle Data (FVD(R)) to provide
    journey time forecasts and real time updates. ITIS now operates the largest
    commercial application of FVD(R) anywhere in the world, and delivers the
    content over a variety of platforms including RDS-TMC (Alert C), digital
    radio and automated telephone services (IVR) under the AA RoadWatch brand.

  • Estimotion, Inc. was founded in July 2000 and was acquired by ITIS in
    December 2003. Estimotion is now ITIS Traffic Services ltd based in Israel.
    Estimotion has developed patented technology which provides a unique and
    high quality system for measuring and forecasting real time traffic flow
    based on anonymously sampling the positions of mobile phones. Whilst an
    individual record of a mobile phone's position is typically less accurate
    than a corresponding GPS record, this is compensated by the large number of
    mobile phones on any road, knowledge of the underlying road network and the
    application of statistical techniques. Estimotion has developed a full
    working demonstration site with high success, using live mobile phone data
    in the Tel Aviv area of Israel, and has calibrated the results against
    traffic simulation models and loop data.

  • The Telematics Cluster accelerates the use of intelligent telematics
    solutions in the area of traffic management, mobility and logistics. The
    Telematics Cluster counts more than 50 members today. The members of the
    Telematics Cluster form a unique platform, representing all stakeholders of
    the business: users, technology suppliers, governments and knowledge
    institutes. The Telematics Cluster actively stimulates the collaboration of
    private companies with regional, national and European governments for the
    implementation of Intelligent Transport Systems (ITS). The Telematics
    Cluster was founded in 2003 and is supported by the Government of Flanders,
    via IWT-Vlaanderen (Instituut voor de aanmoediging van Innovatie door
    Wetenschap en Technologie in Vlaanderen). More information on
    www.telematicscluster.be



CONTACT DETAILS:

Government of Flanders     Jochen Bessemans - Tel: + 32 3 443 63 02
                           [e-mail]


Proximus:                  Frederique Verbiest  - Tel: + 32 2 205 27 56
                           Jean-Luc Van Kerckhove - Tel: + 32 2 205 47 19
                           GSM Press: 0476 60 60 10
                           [e-mail]

ITIS Holdings plc          Stuart Marks - Tel: [phone]
                           [e-mail]

Telematics Cluster         Jan Cools & Philip Taillieu - Tel:  + 32 2 706 81 41
                           [e-mail]


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