Director/PDMR Shareholding

ITV PLC
14 September 2006





ITV plc

Performance Share Plan



On 13th September 2006 a number of senior executives of ITV including the
following Director and PDMRs (Persons Discharging Management Responsibility) of
ITV plc were granted options over shares of ITV plc under the above scheme as
follows:


Name                                                Nil cost Options


John Cresswell                                             607,595
Jeff Henry                                                 328,557
Ian McCulloch                                              437,469
Simon Shaps                                                486,076



The options will become exercisable subject to TSR performance on the third
anniversary of the grant of the Award.







Enquiries:


ITV                                            Tel: [phone]

Brigitte Trafford                              Communications Director
Georgina Blackburn                             Head of Investor Relations


Citigate Dewe Rogerson                         Tel: [phone]

Simon Rigby
George Cazenove






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