Director/PDMR Shareholding

ITV PLC
12 May 2006

                                                                     12 May 2006





                            Announcement by ITV plc


ITV plc Deferred Share Award Plan (the Plan)



On 17 March 2005 Charles Allen was granted nil-cost options over ordinary shares
under the Plan based on the achievement of performance targets.   Under the
rules of the Plan 50% of the options vested and became exercisable on 17 March
2006.



On 12 May 2006 these options were exercised, the Trustee sold sufficient shares
at 110p per share to satisfy income tax and national insurance liabilities and
the balance were retained by Mr Allen.



Details are set out below.


Name                    Shares released    Shares sold for   Shares retained      Total beneficial
                                            income tax and                     holding after event
                                            NICs and costs


Charles Allen                   232,776             95,631           137,145             4,009,379







Name of contact and telephone number for enquiries:



Simon Rigby or Anthony Kennaway

Citigate Dewe Rogerson

Tel:  [phone]




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