Director/PDMR Shareholding

ITV PLC
20 June 2006

                                                                    20 June 2006



                            Announcement by ITV plc


ITV plc Deferred Share Award Plan (the Plan)

On 18 June 2004 a number of executives and directors were granted awards over
ordinary shares under the Plan based on the achievement of performance targets.
Under the Rules of the Plan shares were released on 19 June 2006.


On 19 June 2006 the Trustee sold sufficient shares at 104.75p per share to
satisfy income tax and national insurance liabilities and the balance were
retained by the participants.



Details for the directors of ITV plc are set out below.


Name                    Shares released    Shares sold for   Shares retained      Total beneficial
                                            income tax and                     holding after event
                                                  NICs and
                                          associated costs
Charles Allen                   113,071             46,454            66,617             4,075,996
John Cresswell                   17,011              6,990            10,021               362,883



Details for the PDMRs of ITV plc are as follows:


Name                     Shares released   Shares sold for income tax             Shares retained
                                              and NICs and associated
                                                                costs
Simon Shaps                       35,307                       14,506                      20,801





Name of contact and telephone number for enquiries:



Enquiries:


ITV                                  Tel: [phone]

Brigitte Trafford                    Communications Director
Georgina Blackburn                   Head of Investor Relations

Citigate Dewe Rogerson               Tel: [phone]
Simon Rigby
Anthony Kennaway


                      This information is provided by RNS
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