Director/PDMR Shareholding

ITV PLC
18 March 2008

Annex DTR3



Notification of Transactions of Directors/Persons Discharging Managerial
Responsibility and Connected Persons



All relevant boxes should be completed in block capital letters.


1.  Name of the issuer                                2.  State whether the notification relates to (i) a
                                                          transaction notified in accordance with DTR 3.1.2R,
                                                          (ii) a disclosure made in accordance LR 9.8.6R(1)
    ITV plc                                               or
                                                          (iii) a disclosure made in accordance with
                                                          section 793 of the Companies Act (2006).

                                                          (i) and (ii)


3.  Name of person discharging managerial             4.  State whether notification relates to a person
    responsibilities/director                             connected with a person discharging managerial
                                                          responsibilities/director named in 3 and identify
                                                          the connected person

    John Ormerod                                          n/a


5.  Indicate whether the notification is in respect   6.  Description of shares (including class),
    of a holding of the person referred to in 3 or 4      debentures or derivatives or financial
    above or in respect of a non beneficial               instruments relating to shares
    interest 1

     Holding of person in 3 above                         Ordinary 10p shares


7.  Name of registered shareholders(s) and, if more   8.  State the nature of the transaction
    than one, the number of shares held by each of
    them

    Zeban Nominees Limited                                Acquisition


9.  Number of shares, debentures or financial         10. Percentage of issued class acquired (treasury
    instruments relating to shares acquired               shares of that class should not be taken into
                                                          account when calculating percentage)


                                                          0.0013%

    50,000


11. Number of shares, debentures or financial         12. Percentage of issued class disposed (treasury
    instruments relating to shares disposed               shares of that class should not be taken into
                                                          account when calculating percentage)


                                                          n/a

    n/a


13. Price per share or value of transaction           14. Date and place of transaction



    62.8 pence per share                                  17 March 2008, London


15. Total holding following notification and total    16. Date issuer informed of transaction
    percentage holding following notification (any
    treasury shares should not be taken into account
    when calculating percentage)



    50,000 ITV plc shares, 0.0013%                        18 March 2008





If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17. Date of grant                                     18. Period during which or date on which exercisable

                                                          n/a

    n/a


19. Total amount paid (if any) for grant of the       20. Description of shares or debentures involved
    option                                                (class and number)

    n/a                                                   n/a


21. Exercise price (if fixed at time of grant) or     22. Total number of shares or debentures over which
    indication that price is to be fixed at the time      options held following notification
    of exercise


    n/a                                                   n/a




23. Any additional information                        24. Name of contact and telephone number for queries

                                                          Eleanor Irving
    n/a                                                   0844 88 16167




Name of authorised official of issuer responsible for making notification



Eleanor Irving



Date of notification:   18 March 2008







Notes:    This form is intended for use by an issuer to make a RIS notification
required by DR 3.3.


(1)   An issuer making a notification in respect of a transaction relating to the shares or
      debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2)   An issuer making a notification in respect of a derivative relating the shares of the issuer
      should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3)   An issuer making a notification in respect of options granted to a director/person discharging
      managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)   An issuer making a notification in respect of a financial instrument relating to the shares of
      the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23
      and 24.






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