Director/PDMR Shareholding

ITV PLC
02 January 2008

                                                                  2 January 2008



                  ITV plc Deferred Share Award Plan (the Plan)





Awards vesting under the Plan - 31 December 2007

On 15 March 2007 and 5 April 2007 a number of executives and directors were
granted awards over ordinary shares of the Company under the Plan based on the
achievement of performance targets.   The award made to John Cresswell on 15
March 2007 was in the form of nil cost options.

Under the rules of the Plan, on 31 December 2007 shares under these awards were
released and nil cost options were exercised.  The Trustee sold sufficient
shares at 85.77p per share to satisfy income tax, national insurance liabilities
and associated costs. The balance were retained by the participants.



Details for a director of ITV plc are as follows:


Name                         Date nil cost          Option    Shares sold for Shares retained
                            option Awarded  exercised over income tax, NICs &
                                                    shares   associated costs

John Cresswell               15 March 2007         113,150             46,486          66,664



John Cresswell's total holding after the event was 536,066, 0.014% of the issued
share capital of ITV plc.



Details for the PDMRs of ITV plc are as follows:


Name                       Date Shares Awarded   Shares released     Shares sold for    Shares retained
                                                                  income tax, NICs &
                                                                    associated costs
Simon Shaps                      15 March 2007           214,986              88,321            126,665
Jeff Henry                       15 March 2007           199,085              81,789            117,296





Name of contact and telephone number for enquiries:

ITV plc
Tel: [phone]

Press enquiries:

Jim Godfrey - Director of Corporate Affairs

Investor enquiries:
Pippa Strong - Head of Investor Relations

Tulchan Communications
Tel: [phone]

Susannah Voyle

Website: www.itv.com; investor information: www.itvplc.com




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