Director/PDMR Shareholding

ITV PLC
15 January 2008

                                                                 15 January 2008

ITV plc Interim Dividend



Dividend Reinvestment Plan



Following payment of the ITV dividend on 7 January 2008, Capita Registrars
purchased 76 ITV plc ordinary 10p shares on behalf of Sir George Russell, a
participant in the Dividend Reinvestment Plan, at a price of 77.1p.



Sir George Russell's interest is now in 4,408 ITV plc ordinary 10p shares.





Name of contact and telephone number for enquiries:





ITV plc
Tel: [phone]


Press enquiries:

Jim Godfrey - Director of Corporate Affairs



Investor enquiries:

Pippa Strong - Head of Investor Relations


Tulchan Communications

Tel: [phone]



Susannah Voyle

Website: www.itv.com; investor information: www.itvplc.com



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