Director/PDMR Shareholding

ITV PLC
04 April 2008



4 April 2008





ITV plc

Savings-Related Share Option Scheme (the 'Scheme')



On 4 April 2008 employees were granted options under the Scheme over ordinary
shares of the Company with an exercise price of 52 pence.



Directors of the Company received options over shares as set out below, which
will not be exercisable until 1 June 2013.


Name                            Number of Options


John Cresswell                  32,307
Michael Grade                   32,307





For further enquiries please contact:



ITV plc
Tel: [phone]
Press enquiries
Ruth Settle - Director of Corporate Communications



Investor enquiries
Pippa Strong - Head of Investor Relations



Tulchan Communications
Tel: [phone]
Andrew Grant
Susannah Voyle
Lizzie Morgan



Website: www.itv.com; investor information: www.itvplc.com






                      This information is provided by RNS
            The company news service from the London Stock Exchange