Director/PDMR Shareholding

ITV PLC
20 March 2006


20 March 2006



ITV plc

Commitment Scheme Award

On 20 March 2006 a number of executives of ITV including the following Directors
of ITV plc were granted options over shares of ITV plc under the above scheme as
follows:


Name                          Nil cost Options           Market Price
                                                              Options
                                                            @ 115.75p


Charles Allen                        2,775,108              2,775,108
John Cresswell                       1,036,716              1,036,716

The options will become exercisable subject to TSR performance.  50% will be
measured after 3 years and any of that 50% not vesting at that time will lapse.
The remaining 50% will be measured after 4 years and any of that 50% not vesting
at that time will lapse.

PDMRs of the Company received options as set out below -

Name                          Nil cost Options           Market Price
                                                              Options
                                                            @ 115.75p


Ian McCulloch                          855,291                855,291
Jeff Henry                             934,341                934,341


Name of contact and telephone number for enquiries:

Enquiries:

ITV                                              Tel: [phone]

Brigitte Trafford                                Communications Director
Georgina Blackburn                               Head of Investor Relations

Citigate Dewe Rogerson                           Tel: [phone]

Simon Rigby
Anthony Kennaway


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