Director/PDMR Shareholding

ITV PLC
20 March 2006

20 March 2006





ITV plc
Deferred Share Award Plan


On 17 March 2005 a number of executives and directors of the Company were
granted awards over ordinary shares of the Company under the Deferred Share
Award Plan based on the achievement of performance targets in respect of the
period from 1 January 2005 to 31 December 2005.  Directors of the Company
received awards in the form of nil-cost options as set out below, which, under
the Rules of the Plan would not be exercisable by them until March 2007 (50%)
and March 2008 (50%).


Name                                                  Number of Shares

Charles Allen                                                  666,282
John Cresswell                                                 134,595
Henry Staunton                                                 356,793



PDMRs of the Company received awards in the form of shares as set out below,
which, under the Rules of the Plan will not be released to them until March 2007
(50%) and March 2008 (50%).


Name                                                  Number of Shares

Simon Shaps                                                    210,192
Ian McCulloch                                                  133,271
Jeff Henry                                                      85,068







Name of contact and telephone number for enquiries:



Enquiries:


ITV                                           Tel: [phone]

Brigitte Trafford                             Communications Director
Georgina Blackburn                            Head of Investor Relations


Citigate Dewe Rogerson                        Tel: [phone]

Simon Rigby

Anthony Kennaway




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